Jayanira as an enactment of beauty aims to reintroduce the richness of flavor of our local coffee beans, revealed in Nusantara vibes. Heavily rooted in nature and its mysteries, this mystic side of Nusantara is adapted as the brand identity.

Creating rhythm so that coffee processing and Nusantara could move harmoniously, Parang motif is chosen as the bridge between the two, presented as the face of the overall visual look.

Magical touch was put in designing the complete look, in order to enhance the mystical beauty of Jayanira. The ethnic elements which were inspired by the parang motif were applied in brand collateral.