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Saboten Shokudo

Branding, Illustration
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Saboten is a local Japanese casual restaurant that serves a variety of inexpensive Japanese dishes. The brand’s existing identity produced an already well-known culinary experience, so the updated identity must retain the qualities of the current logo to maintain the familiarity. The solution is to create an icon that inspires a sense of playfulness to catch the attention of younger audience.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”3811″ img_size=”full” alignment=”center”][vc_single_image image=”3812″ img_size=”full” alignment=”center”][vc_column_text]We strayed from the traditional motifs to embrace a more modernist approach. The updated identity brings in a more jovial and energetic version of the previous through the pared-down lines and friendlier sans-serif type. The logo is bold enough to work as a storefront sign, while also functioning at the smaller sizes on a variety of applications.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”3813″ img_size=”full” alignment=”center”][vc_single_image image=”3814″ img_size=”full” alignment=”center”][vc_single_image image=”3815″ img_size=”full” alignment=”center”][vc_single_image image=”3817″ img_size=”full” alignment=”center”][vc_single_image image=”3819″ img_size=”full” alignment=”center”][/vc_column][/vc_row]

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